Copywriting

#solutions

Translation makes your brand intelligible: the audience can actually understand your business' proposal. Copywriting is proof that you understand what your audience needs.

WHAT'S COPYWRITING?

It is a set of techniques that introduce the best about your company and encourage the audience to interact with your brand.

Copywriting consists of producing written content to convince your target audience to make a decision, whether it’s…

buying a service or product
joining a brand action
subscribing to one of your brand’s channels

Copywriting is beneficial for all businesses wishing to become a reference for a given target audience

I want to hire this service

BenefITS

For those who want to become a reference to their audience

The tone and voice of your brand are strengthened by expressing your brand in a way that's accessible and aware of your audience

A bond between brand and audience

It's a technique that conveys information and ideas, adds value and helps those reading your copy make decisions

Versatility

Copywriting can be applied to emails, ads, websites, blog posts, social media posts, e-books, slogans...

A token of generosity for your audience

You're able to solve customers' pains. Convey it properly, in a way that reflects your purpose

NOT JUST INTELLIGIBLE, BUT VERSATILE

Writing is a wonderful tool through which we create texts for all kinds of purpose. There are several types of text, and some of them require specific writing and translation skills so they don’t lose their purpose.

Just like one needs certain skills to write an epic novel, one must have the right skills to properly translate your brand copy. It’s a job for those who understand the principles behind this kind of content that’s widely used in marketing and advertising strategies.

The copywriter who translates (or the translator who writes copy, whichever you like) is attentive to your brand’s personality in two languages and works hard to find not only the right word but the right idea that creates genuine connections between you and your customers, no matter the language.

Why create everything from scratch in Portuguese, or translate all your copy in English, to have your marketing team “polish” it, when you can have a translator-copywriter working in this complex creative process from the beginning?

Copywriting can convey your superpower to truly solve customers' pains while being true to the purpose of your brand

With copywriting, you understand what your audience needs and it shows

I am a translator who writes copy...

... or a copywriter who translates.

I am good at storytelling. I explore this skill by narrating my clients’ history: with Shopify, you can see my copywriting skills in action in the company’s blog and landing pages.

I also give voice to innovation, technology, professional and personal development projects, balancing SEO techniques with organic writing.

I mainly work on inbound marketing actions for foreign brands to become a reference among Brazilians, cultivating inclusive, respectful and slow-paced communication with the audience.

A healthy relationship with the Brazilian audience relies on good copywriting

Whether through an email sequence, social media post captions, website pages, or posts on your blog, this kind of content is decisive in reaping the results your company seeks from now on. That’s why copywriting must be done carefully, without losing sight of your brand’s journey in English.

Which copywriting pieces do you need help with? Let me know in this form.

Cultural mediator and communication problem-solver

Based in Rio de Janeiro, Brazil

Monday - Friday: 9 a.m. - 6 p.m.

hello@carolinawalliter.com

Solutions

Translation & Transcreation

Conference interpreting

Copywriting

Consultancy with Cultural Sensitivity

Information

About

Contact Me