Consultancy with Cultural Sensitivity

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CONSULTANCY WITH CULTURAL SENSITIVITY

Recommended for brands that don't want to do the same old, same old

WHAT’S CONSULTANCY WITH CULTURAL SENSITIVITY?

Cultural consultancy is like an awareness passport to avoid undue actions — in other words, actions which create and feed misconceptions that harm countless people and turn society into a toxic environment.

This service is recommended for projects that want to come to Brazil and not embarrass themselves, taking the beautiful words in their mission and purpose statements seriously.

Not every cultural issue is plain for outsiders to see. This is why you need a professional that can help you navigate safely.

I want to hire this service

BRAZIL IS NOT FOR ROOKIES

Although Brazil is, indeed, a beautiful tropical country, our history was founded on and stained by violences we endure to this day — violence that impact the way we live, connect and consume. Failing to take that into account means feeding inertia. Whoever wants to enter the Brazilian market to make a positive, purposeful difference needs to understand Brazil’s socio-cultural context.

CHOOSing COHERENCE is moving forward

My consultancy with cultural sensitivity helps your brand properly work on its own values and the effects of its presence in Brazil.

This will impact not only your website content and marketing campaigns but also the definition of your audience, your future recruitment processes, and so on.

Besides, cultural sensitivity will bring about concrete consequences for your business’ development in Brazil. I’m not saying this out of self-promotion: cultural sensitivity is the key to thriving in Brazil in a sustainable way and not (further) hurting this country — and not moving backwards.

In order to sound less foreign, you need to be careful and learn how to circulate in Brazilian society, with a mindset that seeks positive and purposeful transformation

BRING YOUR PROJECT TO BRASIL WITH CULTURAL MEDIATION

My services are tailor-made to meet the specific needs of each client. As I get to know your project, we can map out ways to collaborate. Check out some of your options:

Connecting with other teams and organizations → I can refer you to institutions that specialize in the issues your company wants to have a better grasp of
Understanding your project before it comes to Brazil → I examine your project to determine its viability in Brazil; possible steps:
- Mapping out potential audiences for your brand
- Outlining where your company stands socioeconomically and what solutions you can offer
- Assessing whether your solutions are accessible and familiar enough for your audience to benefit from them
Developing a style guide with inclusive language → I outline the main guidelines and suggestions for your company to communicate with everyone in a respectful and non-discriminatory way

My consultancy with cultural sensitivity is essential for your brand to understand Brazil’s historical context and socio-cultural reality and to communicate in a more ethical, inclusive and respectful way

From zero to sucess

I'll be guiding your brand from the very beginning, actively participating in the creative process of conceiving actions that consider Brazil’s cultural nuances. It's an ongoing and manifold collaboration, which can include other services (translation, copywriting, conference interpreting)

One-time mediation

I'll be working together with your marketing team, assessing specific projects

Launching a pilot project

I'll be a "guinea pig" for the project your brand wants to launch in Brazil. I'll be the first person to read/watch materials, checking even smallest details, in order to find anything that may sound a little off. You'll get your material back with my detailed comments and explanations

SOUNDING LESS FOREIGN TAKES SKILL. YOU CAN HAVE MINE.

Not every cultural issue is plain for outsiders to see. This is why you need a professional that can help you navigate safely.

Having a mediator who translates not only ideas and words but also the political, economic and socio-cultural barriers in the market where your brand wants to thrive is fundamental to outline communication and language strategies that are mindful of the issues affecting Brazilian people.

MEDIATOR: OF WORDS AND HISTORY

My Bachelor’s and teaching degrees from the Universidade Federal Fluminense (UFF) are behind my critical awareness and commitment to the projects I work on.

The mediation and consultancy services I provide rely on data and evidence from studies in the Social Sciences field — your brand’s actions won’t be based on wild guesses.

My commitment as a mediator is to point out and predict possible communication failures due to the use of inappropriate language, either words or images. I also make sure that the projects I work on are mindful of the following agendas: gender diversity and equity, anti-racism, environmentalism, anti-ageism and anti-ableism.

Bring your project to Brazil with cultural and sensitive mediation

Learning how to communicate your brand in Portuguese is easy. But it can be really challenging to sound less foreign and learn how to circulate in Brazilian society, with a mindset that truly fosters positive transformation and mirrors your project’s purpose.

And challenges can be overcome with a little help.

Book a video call with me so we can align your project to the Brazilian socio-cultural context.

Cultural mediator and communication problem-solver

Based in Rio de Janeiro, Brazil

Monday - Friday: 9 a.m. - 6 p.m.

hello@carolinawalliter.com

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Translation & Transcreation

Conference interpreting

Copywriting

Consultancy with Cultural Sensitivity

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